The Client
Curb Side Sandwich Bar
Locally owned sandwich bar selling freshly made sandwiches, soup and freshly ground coffee all made with love at the heart of Thornhill, Cardiff.
Background
Small Businesses Can Have Big Ideas
Curbside Sandwich Bar in South Wales has a big brand mentality and a unique offering in the crowded food space market. For a modern food business we wanted to make sure their video content represented their ethos across all their social media platforms. The content needed to showcase their food, but also have personality and style. So, we set out with our own big brand mentality and our ‘Fall in Love With’ concept.
Output
Fall in love with...
Our core idea of “Fall in love with . . . . . .” could be used across their entire menu, whether breakfast, bagels, vegetarian options or coffee. We also wanted to push the idea with the soundtrack and use a suite of music that you wouldn’t normally associate with food ads.
They also wanted to be masters of their own destiny to some extent, so as well as creating a series of videos to use across social media we developed a content library of high-end clips and stills that they could use themselves throughout the year. This would allow them to keep their content consistent, fresh and of high quality long after the project was complete.
We believe it’s vitally important that we give clients that have the skills the tools to create their own content. For us it’s not just about creating one off films that people forget about after a single watch, but working together to make the most out of time, budgets and a company’s aspirations to build an amazing brand.
"We have worked with Artifact on numerous projects over the years and they have always exceeded our expectations. Curb Side was no exception, Rich understood exactly what we wanted to achieve and provided us with some fantastic content for our marketing."
Gareth Pugh
Owner, Curb Side Sandwich Bar
