The Client
Be INSPIRED by what you SEE
Haringtons is a business that has stood the test of time, established in 1984 by Robert Smith, later merging with salons run by David Lambert their founding directors continue to strive to deliver their vision to offer the expertise and skills of large salon groups in London, but in a more caring, more personalised, local environment.
Now 10 salons in the South of England they provide women and men with the best haircuts, colours and treatments to make you look and feel like you on your best day.
Background
Sometimes it's good to embrace the crazy.
We love working with Haringtons and over the past 18 months a relationship spawned out of lockdown has grown from strength to strength. They’ve gone through a huge brand revolution, and we’ve been lucky enough to play a small part in moving things forward. This has culminated in the Marketing Team being nominated in this year’s Hairdresser of The Year Business Awards.
Output
Always pushing the creative envelope.
What we love about Haringtons is that they are always up for us pushing the creative envelope, whether it’s in the music we choose for a promo or stylistically in the films we’ve created for all of their salons. Lockdown meant we had to be super creative with no footage at all in the early days, so with the fabulous new brand design and colour palette we created a number of simple bold animations using some stock footage, stills and graphics that really showcased the new brand.
Once we were allowed to get out and about, we created standalone promos for each of the salons that focussed on the people that work in each salon, making them part of the process and the new look brand.
We are currently in the middle of creating a series of internal training videos as well as two YouTube series focussing on simple hairdressing and make-up tips and tricks people can use at home. These short series have helped Haringtons staff to really showcase their skills and establish Haringtons as a force to be reckoned with in the hairdressing world.
"The team at Artifact are great at translating very rough ideas into a brilliant product with friendliness, care and attention to detail.
Nothing is too much trouble!"
Nikki Neale
Head of Brand and Marketing, Haringtons
