The Client
Flexible, Short Term Car Insurance
Veygo are a group of everyday people that are all passionate as a team to change the world of mobility, by providing flexibility for people’s lifestyles. They want people to have the opportunity to take control of their own journey.
As a business they have the best of both worlds…On a day to day basis they run as a typical tech start-up with all the energy, freedom and flexibility that provides. While being a part of the Admiral Group provides them with a wealth of knowledge and experience within the insurance world to support their growth, and they’re ambitious to grow quickly!
Background
Content is King.
We are now into our second year of providing content for Veygo who are the funkier sister-brand of Admiral Insurance. Our first project together was back in 2019 at Boardmasters festival where we really had to think on our feet to rescue a bit of a disaster, as the festival was cancelled hours before it was meant to start.
With Veygo one of the headline sponsors and us having a packed shooting schedule all centred around the festival, we literally had to scrap everything and start from scratch with no time to do either. We didn’t panic and with the help of the Branding Team we managed to come up with a whole summer campaign around travelling and being on the road and it was through that adversity that we built a really productive relationship that is still going strong.
Output
The brand team at Veygo understand content really well and they use metrics and data better than anyone we’ve worked with, so we’ve had to match quality with quantity in order for them to test effectively and keep growing their brand.
From summer saving brand awareness videos, to TikTok campaigns showing real life mothers teaching their sons to drive, we’ve really enjoyed partnering with Veygo this past few years. We are currently half way through our biggest project yet producing over forty learner driver videos for their exciting new app.
"I've worked with Artifact Multimedia across different roles and projects in recent years. I love the passion, creativity and work ethic in bringing stories I am passionate and invested in to life.
From input at concept creation to the execution and delivery... hopefully we will work on many more projects together in the future."
Simon Jones
Brand and Content Manager, Veygo
